Events Manager £30,000 - £35,000 per annum Reading, Berkshire
Our clients Online and In-person events play a huge part in the success of their brand.
Salary Band if perm and equiv for temp,. Up to £30-35,000 DOE plus Private Medical and Quarterly Bonus after probation
Place of Work Reading HQ and Remote Hours of Work 42.5 Hour Week. 8.5 hours per day,
Mon-Fri between 7am and 4:30pm Leave 23 days + Bank Holidays as follows:-
This key role, reporting to the Head of Marketing involves planning, promoting and hosting marketing led business events ensuring the target audience is reached, engaged and enjoyed - including conferences, seminars, roundtable discussions, CPDs, thought-leader interviews and webinars along with external events and trade shows.
You will manage the whole process from the planning stage, right through to running the event and carrying out the post-event evaluation.
Duties and Responsibilities:
Event Management ?
Make sure that insurance, legal, health and safety obligations are audited beforehand and followed at the event ?
Creates clear KPI’s to drive attendance, engagement and enjoyment of all events alongside the generation of relevant leads and meaningful interactions post-event ?
Manage all pre-event planning, organising guest speakers and delegate packs ?
Create and manage the event enquiries as well as registration links on Spotler ?
Create and send all the confirmation and reminder emails ?
Coordinate suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and to budget ?
Overseas event branding ensuring it is in line with the parent brand ?
Oversee the dismantling and removal of the event and clear the venue efficiently ?
Produce post-event evaluation to inform future events ?
Create CPD certificates once completed and add attendees to CRM, collate all feedback and scores ?
Research opportunities for new clients and events ?
Research, schedule and record thought-leader interviews, writing the interview questions and working with supplier to edit videos Project related activity ?
Review the project smartsheet to support the wider marketing team in the systematic arranging/collection of NPS feedback, post project meeting, client questionnaires and photography. Logging responses and sending parties involved thank you cards. ?
Assisting the wider marketing team and the appropriate suppliers to create written, video and website case studies during and after construction of projects. Arrange permissions where appropriate. ?
Work with the Sales Team on gold customer targeting and quotes to provide input of relevant events, messages, case studies and marketing collateral to resonate with their needs.
Key Performance Indicators:
1. The number of market specific events
2. The level of attendances as each event
3. The Net Promoter Score of each event Proactive Marcoms Activity ?
Work closely with the Head of Marketing to liaise with the wider business to identify the needs, topics and trends of each market and building online and in-person event themes and content which resonates with each specific market ?
Produce detailed proposals for events, including timelines, venues, suppliers, legal obligations, staffing and budgets ? Ensures world-class, brand enhancing, marketing communication plan and programmes are developed that increase our event delegate number and enrich their relationship with us ?
Research venues, suppliers and contractors, negotiate prices and hire, manage and coordinate suppliers and all event logistics ? Build appropriate lists from purchased data sources, research and subscribers. ? Preparing high-quality event marketing materials, including writing copy for online and offline materials to promote our events ?
Manage the Event Website, create the event landing pages and other content, including SEO and CRO ? Allocate and follow up the event related tasks with the Marketing Team and Agencies to produce digital and email marketing campaigns ? Sending of follow up wave campaigns based on activity following initial waves ? Measuring and reporting on success of campaigns to ascertain what worked well and what can be improved for the next. ?
Supervise external Marketing resources in the creation/supply of content and working with agencies to create, print and distribute event marcoms collateral ? Work within and keep up to date with all industry best practice and adhere to all legal and appropriate ethical guidelines as required
Marketing qualification preferred Experience: ? Proven track record in in-person and virtual events marketing, campaign management and digital strategies ? Experience with Websites, Spotler, CRM and Email Marketing Software preferred Skills: ? Exceptional communication skills: able to develop and maintain excellent personal relationships with team members, peers, senior management, and external stakeholders ? Developing and executing on marketing strategy and tactics - someone who can put forward innovative ideas and see them through. ? A problem solver - curious in nature, able to review existing challenges and generate fresh solutions. ? Good at organising, coordinating, researching, and planning ? Competent with digital marketing ? Strong writing and numerical skills ? IT skills / Microsoft Office skills (Word, Excel, Power Point)