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A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position.   Its purpose is to introduce you and briefly summarise your professional background. On average, your cover letter should be from 250 to 400 words long.

A good cover letter can spark the HR manager’s interest and get them to read your CV.  However, a bad cover letter might mean that your application is not going to be considered and will go directly in the bin.    To make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

Remember that a cover letter is meant to supplement your CV, so you cannot just repeat what is already included in your CV.

Do your research – it is essential that you target the cover letter towards your potential employer.  It shows you are keen to go the extra mile to fit the position in the company.  Every time you send a cover letter for a job application, it should be tailored to the particular role.  One size does not fit all here.

Your cover letter can be used to explain any gaps in your CV and more importantly, highlight all the amazing things you have done.  Don’t be afraid to blow your own trumpet and shout about your achievements.

Always be truthful and honest in both your CV and cover letter.

You don’t have to be good at writing to put a good cover letter together, because there is a simple format to follow and six things to include:

  • Header - input contact information
  • Greeting the hiring manager by name wherever possible
  • Opening paragraph - grab the reader’s attention with 2-3 of your top achievements
  • Second paragraph - xxplain why you’re the perfect candidate for the job
  • Third paragraph - explain why you’re a good match for the company
  • Formal closing - thank the employer for reading your cover letter and for considering your application

Good luck!


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